Tuesday, September 09, 2008
Cracking The G-Code: Job Shops Find New Clues To Productivity Mystery
CHICAGO – Job shop owners who are looking for ways to increase productivity need only pick up a flashlight and do some investigating. Or at least that's the premise behind a new online "Crack the G-Code" mystery promotion launched June 2, 2008 by Siemens Energy & Automation's Machine Tool Business in Elk Grove Village, Ill.
"These are still tough times for job shops wanting to boost their capacity," said John Meyer, Marketing Communications Manager at Siemens. "Job shops need to see more clearly how CNC factors into their success. We also wanted shops to have fun as they find out how much more productive they can really be."
Job shop owners and operators who visit www.crackthegcode.com discover they have entered an unusually productive job shop office scene — after hours. By using a "flashlight" cursor to explore the darkened room, visitors (investigators) are challenged to crack the code to the office vault, whereupon they can become site members with access to deeper levels of information and a variety of cool stuff at no cost.
The new promotion to job shops is supported by integrated communications, including a popular video originally posted on YouTube.com that can be found by doing a search for the "CNC EyeTeam Investigation” (http://www.youtube.com/watch?v=PA-qdHbWdf4).
For product information and inquiries, call (800) 879-8079 ext. Marketing Communications or e-mail SiemensMTBUMarCom.sea@siemens.com
About Siemens
Siemens Energy & Automation, Inc. is one of Siemens’ operating companies in the U.S. Headquartered in the Atlanta suburb of Alpharetta, Ga., Siemens Energy & Automation, Inc. manufactures and markets one of the world’s broadest ranges of electrical and electronic products, systems and services to industrial and construction market customers. Its technologies range from circuit protection and energy management systems to process control, industrial software and totally integrated automation solutions. The company also has expertise in systems integration, technical services and turnkey industrial systems. For more information:
www.sea.siemens.com.
Siemens AG (NYSE: SI) is a global powerhouse in electronics and electrical engineering, and operates in the industry, energy and healthcare sectors. For more than 160 years, Siemens has built a reputation for leading-edge innovation and the quality of its products, services and solutions. With nearly 400,000 employees in 190 countries, Siemens reported worldwide sales of $96.6 billion in fiscal 2007. With its U.S. corporate headquarters in New York City, Siemens in the USA reported sales of $19.8 billion and employs approximately 70,000 people throughout all 50 states and Puerto Rico. For more information on Siemens in the United States, visit: